Unfussy Sales Management & Marketing

“Great things are done by a series of small things done together.” – Vincent van Gogh

A Ryanair joke prompts some deeper thinking about brand ambassadorship especially within the teams that we lead and work with

Attention all Ryanair passengers

Photo by Portuguese Gravity on Unsplash Spare a thought for Michael O'Leary, Chief Executive of Ryanair. Arriving in a hotel ...
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For those who hate guesswork in their marketing plans, trade shows offer a beautifully predictable solution. Here's how to use them

For those who hate guesswork

If you’re wondering where to spend valuable marketing funds for lead generation, think about trade shows.  On a given date, ...
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Trade shows: Being in the right place at the right time isn’t always an accident. How one exhibitor doubled sales every year for five years

Trade Shows: Being in the right place at the right time isn’t an accident

Jim, my would-be client for an engineering trade show, took a lot of persuading to exhibit.  He listed many reasons ...
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