Photo by Brett Jordan on Unsplash

It’s estimated that half the world’s population will be users of email by 2023.

That’s a whopping 4.3 billion people according to Statista. 

In 2019 when Statista last looked into this subject, there were already 3.9 billion users of email worldwide. 

Collectively, those users in 2019 were sending 293.6 billion emails a day. 

Next year the estimated number of emails sent is 347.3 billion. 

These stats tell us that email is far from dead. 

As we can see from the numbers, email use is growing fast. 

Email is being used for many things, but here are six things that caught my eye; 

  • Nine out ten marketers use email to distribute content
  • 81% of SME’s rely on email as their primary customer acquisition channel 
  • Sending three abandoned cart emails results in 69% more orders than a single email
  • Welcome emails have an 82% open rate 
  • 49% of consumers would like to receive promotional emails 

Star Finding: Email returns $42 in sales for every $1 spent 

The most significant takeaway from the Statista report is the return on investment generated by email.

Spend $1 and make $42 back is maths even I can understand. 

It’s why email continues to be so highly utilised for generating sales and enquiries.

You might also be surprised to learn that customers like to hear from the people they buy from. Shocking, I know. 

If you’re worried about emailing too often, you needn’t be.

But you do need to make your email communications interesting and, where possible, interactive. 

Items like videos, updated product news, competitions and surveys, all make for responsive email marketing.

Given the whopping return on investment email marketing can generate, hiring a copywriter (like me), can more than repay the fees.

It’s a just a thought.

If that’s something you’d like to discuss, email  

Very best,

David O’Beirne 

Published On: June 8th, 2021 / Categories: Copywriting, Email Marketing, Small Business Marketing /

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