Image by ErikaWittlieb from Pixabay

“Wherever you go, go with all your heart.”

Confucius is the author of the above quote. 

His mystical figure embodies most people’s idea of an ancient Chinese sage (believed to be born in 551 BCE).

Confucian teachings have been adopted or referenced by millions across the centuries.

During my teens, I read and reread the “Analects of Confucius” many times.

The book provides sage advice on many practical aspects of life. 

Here are three quotes from the Analects that I apply in my work; 

1. “It does not matter how slowly you go as long as you do not stop.”

2. “Hold faithfulness and sincerity as first principles.”

3. “Desire to have things done quickly prevents their being done thoroughly.”

How I apply those principles

1. Progress is progress; however small the steps might be to take an enterprise forward, but knowing the steps to take is essential.

2. It’s the best code for client work; always work in their best interests.

3. Long-lasting effectiveness is the goal of our work, and that requires a thorough understanding of the products and services of our clients.

The quote at the top of the page is perhaps my favourite. 

It embodies many of the other teachings in a beautifully succinct way. 

“Going with all our heart” means working in the very best interests of our clients. 

If there’s any shred of a thought that your written communications might be more effective, let’s have a conversation.  

To clarify;

Are the words and messages you promote and send telling people about the greatest advantage your product or service offers?

How thoroughly do you make the case for buying from your business as opposed to somebody else’s? 

If that shred of thought is in your mind, my email address is

Very best,

David O’Beirne 

Published On: May 5th, 2021 / Categories: Copywriting, Digital Marketing, Email Marketing, Marketing Strategy /

Sign-up for emails you’ll want to receive

Daily emails on sales, marketing and team development.