Photo by Josh Applegate on Unsplash

“Start by doing what’s necessary; then do what’s possible, and suddenly you are doing the impossible.”

St Francis of Assisi

Unworldly saints like St Francis of Assisi had an uncanny knack of providing excellent practical advice to those less saintly than themselves.

The commercial world would appear to be a universe apart from the humble friar who famously conversed with animals, but his advice is precisely what many businesses need when it comes to building their sales.

Starting with “what’s necessary” involves looking at the basics of the sales process.

Are your messages resonating with your audience?

Probably not if your sales aren’t growing, but there may be other “necessary” things to examine too.

These are things like your sales process, or, the quality of your data.

It could also mean honing sales messages across all the communication channels of your enterprise.

With these in place, you can move to the possible; achieving growth and increasing margins.

The impossible then comes into sight and is realistic; doing business with companies and people that can move your business to higher levels of achievement and success.

But, before all that happens, you must do what’s necessary, and that’s where we can help.

We can do the things that you mean to do; Things that you don’t consistently get around to doing.

Regular emails with higher response rates; frequent blog posts that attract leads; new or updated landing pages to where you can direct prospective clients; the production of

whitepapers and reports – things that build credibility and visibility for your business.

To find out how easily and quickly we could get these things working in your business, email

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Published On: October 19th, 2020 / Categories: Content Marketing, Digital Marketing, Inbound Marketing, Marketing Strategy /

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